As the month of AAC Awareness (augmentative and alternative communication) draws to a close I was struck by the amount of times the QUIT Victoria ad from 2007 “Voice Within” has been running on TV.
Here’s the link: http://www.quit.org.au/media/?id=28073
It frustrates me that we are constantly bombarded by the insidious messaging prominent in this ad, that, if you can’t speak you can’t communicate – something AAC acceptance is constantly up against.
And… not withstanding, that once again “walking” is put out as the great ‘hope’ not “communication” (ugh).
I accept this ad is important in the context of “quitting smoking” but concede it is quite damaging to the ongoing awareness and acceptance of AAC – it’s pretty offensive.
This maybe have been something addressed (by AAC users and professionals) when it first aired back in 2007 but the reappearance of it during my TV watching was just a little jarring – particularly so when Mac is often watching when these ads come on.
I discuss with him why people choose to use that type of fear based portrayal and why it is so wrong. We lump those people, the “fear mongers” into the same basket as the “pity peddlers” and the “disability charity merchants”… there is no place for them in our world.
Inky Ed 